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Knowing Your Audience & Doing Market Research

Knowing Your Audience & Doing Market Research

What It Is

Audience analysis is the process of collecting and reviewing information about the people who use your website. You should routinely analyze current visitors and, prospective visitors, and what they want to accomplish on your website. You need this kind of information to ensure that you’re designing and writing your website for your audience – not f

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Using Keywords to Achieve Search Engine Optimization

Using Keywords to Achieve Search Engine Optimization

What are Keywords?

A keyword is a word that forms all or part of a search engine query—the word or phrase that Internet users type in a search box when they are seeking information in a search engine.

Keyword phrases must be carefully selected and placed strategically throughout your web pages to draw users to your content.

Note: When we refer to “keywords” in this context, we’re

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